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The Creation of Ferrari Idea S.A.
Ferrari Idea S. A., is a company created by Ferrari to control, develop and run the marque of the Prancing Horse. It is based in Lugano, Switzerland. In charge of running it is Eng. Alessandro Furfaro, who was until now, the Ferrari marketing director.
The main aim of Ferrari Idea is to develop all activities linked to the brand outside the automotive sector and to reinforce its exclusivity, while guarding against counterfeiting of goods in markets all over the world.
The 22 current license holders, which include Mattel, Girard Perregaux, Burago Electronic Arts and Sega, will this year generate a turnover of around 400 million US dollars, selling Ferrari branded goods.
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