In just three years, the number of Ferrari fans on the world’s most popular social network Facebook has reached the incredible figure of 10 million. To celebrate the company has produced a short cartoon, now on-line, which features Ferrari’s Chairman, Luca di Montezemolo.
Ferrari has been on Facebook since 2009 and has enjoyed exponential growth in the number of fans following the page, becoming one of the biggest social media realities in the world. Numbers have grown by nearly 4 million in the last 12 months alone and reveal interesting trends in the usage of this media, especially amongst emerging markets and amongst youngsters. 55 per cent of all followers, in fact, are under 24.
Ferrari’s biggest fan-base following is in traditional markets, including the USA, France, Spain and Italy, but support is remarkably strong from other, newer markets for Ferrari, such as India which can already count on almost 1 million fans.