Marlboro Signs Up Until 2006
22.2.01

Counteracting media speculation that Marlboro were going to withdraw from F1 sponsorship, Philip Morris Europe S.A. and Ferrari S.p.A. announced today that the two companies had agreed upon a continuation of the sponsorship of the Ferrari Formula 1 motor racing team through to the end of the 2006 racing season.

Luca di Montezemolo and Hans Fluri drink to the deal, with no smoke in sight.

Scuderia Ferrari Marlboro has as its principal sponsor Philip Morris. Hans Fluri, President, Philip Morris European Region said: “We are absolutely delighted that we will continue the very successful relationship that Marlboro has enjoyed with Ferrari since 1984. The skill and dedication brought to the challenge of Formula 1 racing by the Scuderia Ferrari Marlboro is a source of pride for our companies and for the many thousands of our employees throughout the world.”

Macho men were strong in past Marlboro ads

Luca di Montezemolo, Chairman of Ferrari S.p.A., said: “I am very pleased we can extend for several more years the successful collaboration with Philip Morris, the partner we have been cooperating with for the longest time, with the verysame spirit which enlivened it until today.”

Marlboro has been a sponsor of Formula 1 motor racing for many years. During this period teams

.....and the ladies were never short of it

sponsored by Marlboro have accumulated 10 drivers’ world championships and 9 constructors’ world championships. “We are extremely proud of our long-standing association with such a superb and outstanding company as Ferrari”, said Mr. Fluri. “In extending our relationship with Ferrari to 2006 we are mindful that the European Union wishes to phase out sponsorship activities by that date”, he added.

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